What is the power of an ‘About Us’ page?
You know how it goes. You’re at a party and meet someone who seems really interesting. But after a few minutes, the conversation is all about the big company that person works for, and the spark is gone. People tune out when they hear corporate jargon. They want to know who’s behind the company.
That's why a strong ‘About Us’ page is so important: it reassures potential customers that your company is credible and trustworthy.
A good ‘About Us’ page builds trust
A good ‘About Us’ page gives visitors a sense of trust and familiarity with your company and your employees. It’s the perfect place to showcase your personality and your values.
If you show photos of the people who work there, visitors will see that there are real people behind your business who care about their customers. A page without faces doesn't convey that.
One of the most-visited pages on your website
The ‘About Us’ page is one of the first and most frequently visited pages on a website. It gives potential customers an idea of what you do and who they'll be working with.
If your business has been around for a while, this is where you can show how long you've been in business and what sets you apart. If you're new, this is where customers discover who you are and decide whether they want to read on.
Research by the Nielsen Norman Group shows that visitors use your ‘About Us’ page to determine whether they can trust you. They are suspicious of stock photos, but they do trust photos of real employees. In a eye-tracking test Visitors actually spent more time looking at the team's portraits than at the text describing them.
Show the faces behind your company
In a business, it's all about people. If you want to convince customers that you're the right company for them, they need to know who you are. People want to see your face and feel like they have a connection with the person running the company.
You can do this by featuring high-quality photos on your website, by attending events in person, and by sharing enough about yourself online without revealing too much personal information.
A professional portrait of you and your team
A professional portrait of yourself and your team is therefore an essential part of your ‘About Us’ page. It’s your chance to show what makes you unique—don’t skip it. It’s important that the images reflect your brand and your values in an authentic way.
Choose a single, consistent style for the entire team: the same background, the same lighting, and the same framing. This way, your team will look like a unified whole, even when new colleagues join later. Read more about team headshots and corporate photography.
Two examples
Would you like to give your ‘About Us’ page a fresh new look? We’d love to take portraits of you and your team that show who you are and attract more customers.
